Privacy policy

This privacy policy describes how Vumra Commerce Ltd ("we," "us," or "our") collects and uses personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Personal information is any data which can identify an individual, such as your name, postal address, email address, and phone number.

By continuing to use our website (vumra.com) you accept the content of this Privacy Policy. This policy may change from time to time, so we recommend that you review it periodically.

For any queries, contact us at: support@vumra.com

Who We Are

Who This Privacy Policy Applies To

This privacy policy applies to all persons whose personal information we collect and use, including:

• Customers who purchase our LED therapy devices
• Website visitors and enquirers
• Newsletter subscribers
• Customer support contacts
• Suppliers and service providers
• Business contacts

What Personal Information We Collect

When you interact with Vumra, we may collect:

Information you provide directly:

• Name and contact details (email, phone number, delivery address)
• Payment information (processed securely by our payment provider)
• Order history and product preferences
• Customer support communications
• Marketing preferences and consent records
• Device usage feedback or product reviews

Information collected automatically:

• IP address and browser type
• Pages visited and time spent on our website
• Referring website and search terms used
• Device and operating system information
• Cookie data (see Cookies section below)

How We Use Your Personal Information

We collect and use your personal information to:

• Process and fulfil your orders for LED therapy devices
• Arrange delivery through our courier partners
• Process payments securely
• Create and manage your customer account
• Provide customer support and respond to enquiries
• Send order confirmations, dispatch notifications, and delivery updates
• Maintain our accounts, records, and legal obligations
• Improve our products, website, and customer experience
• Detect and prevent fraud
• Send you marketing communications (only with your consent)

Legal Basis for Processing

We process your personal data under the following legal grounds:

• Contract performance: To fulfil orders and provide services you've requested
• Legitimate interests: To operate our business, improve our services, and prevent fraud
• Legal obligation: To comply with tax, accounting, and regulatory requirements
• Consent: For marketing communications and non-essential cookies

Sharing Your Personal Information

We may share your information with trusted third parties who help us operate our business:

Service providers we use:

• Shopify: Our e-commerce platform (hosting and order management)
• Payment processors: To securely process card and digital payments
• Delivery couriers: To ship your LED therapy devices across the UK
• Email service providers: To send order updates and marketing (with consent)
• Customer support tools: To manage and respond to your enquiries

We ensure all third parties are bound by strict data protection obligations and only process your data as instructed by us.

We may also disclose your information:

• If required by law or legal process
• To protect our rights, property, or safety, or that of our customers
• In connection with a business sale, merger, or acquisition
• To prevent fraud or criminal activity

International Transfers

Some of our service providers (such as Shopify) may process your data outside the UK or European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, including:

• UK Government-approved Standard Contractual Clauses
• Adequacy decisions recognising equivalent data protection standards
• Other legally approved transfer mechanisms

Your data remains protected to UK GDPR standards regardless of where it is processed.

Marketing Communications

With your consent, we may send you:

• Product updates and new releases
• Special offers and promotions
• LED therapy tips and wellness content
• Company news and updates

You can opt out at any time by:

• Clicking "unsubscribe" in any marketing email
• Contacting us at support@vumra.com
• Updating your preferences in your account settings

Opting out of marketing will not affect essential service emails (order confirmations, delivery updates, etc.).

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Remember your preferences and settings
• Analyse website traffic and user behaviour
• Improve site functionality and performance
• Enable essential features like your shopping cart

You can control cookies through your browser settings, though some website features may not function properly if cookies are disabled.

Children's Privacy

Our LED therapy devices and services are intended for adults aged 16 and over. We do not knowingly collect personal data from children under 16. If you believe we have collected such data, please contact us immediately and we will delete it.

How Long We Keep Your Information

We retain your personal information only as long as necessary for the purposes set out in this policy:

How We Protect Your Information

We implement appropriate technical and organisational measures to protect your data, including:

• Secure encrypted connections (SSL/TLS)
• Access controls and authentication
• Regular security assessments
• Staff training on data protection
• Secure data storage and backup systems

However, no internet transmission is completely secure. You share information with us at your own risk, and we cannot guarantee absolute security.

Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right to access: Request a copy of the data we hold about you
• Right to rectification: Correct inaccurate or incomplete data
• Right to erasure: Request deletion of your data (in certain circumstances)
• Right to restrict processing: Limit how we use your data
• Right to object: Object to processing for direct marketing or legitimate interests
• Right to data portability: Receive your data in a portable format
• Right to withdraw consent: Withdraw consent for marketing or cookies at any time

Product-Specific Information

Our LED therapy devices are cosmetic wellness products for personal care use. Any information you provide about your skin type, usage patterns, or results is used solely to:

• Provide personalised customer support
• Improve our products and guidance materials
• Respond to safety or technical queries

We do not use this information for medical purposes, and our devices are not intended to diagnose, treat, cure, or prevent any medical condition.

Updates to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The "Effective Date" at the top indicates when the policy was last updated.

We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.